AMBASSADORS of Quan
“Consumers no longer like to be told what they want; they like to be asked what they need. Want is the old; need is the present and the future.
But not everyone’s on board with this idea.”
This is an EXCELLENT read for any and all who consider themselves to be in “marketing” or whatever they are calling it these days.
As they say in the food business- “Rotate, sell it FRESH”. To my marketing & PR peeps- keep it FRESH.
Kevin
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